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TPN – Where will my ads appear?
TPN operates across a network of 200 diverse quality websites and email lists focussing on local .com.au and .co.nz domains. Because TPN manages the remnant inventory of its publisher clients it is...
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Demand for email increases in line with growth of digital advertising for 2011
The growth of digital advertising is estimated to continue to throughout 2011, industry forecasts have advertising within display media set to grow at between 15-18% year/year, to a level of $800M for...
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New IAB Universal Advertising Package Guidelines (UAP)
The IAB has recently released new guidelines for display advertising, here are the details: Executive Summary The objective of the IAB Universal Advertising Package (UAP) Guidelines is to update the...
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IAB publish behavioural advertising best practice Guideline
IAB have released a self regulatory guideline for online publishers and a consumer website to help educate about behavioural advertising. Here is what was published on the IAB website: 21st March...
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Why do adserver and web analytics stats differ so much?
As long as there are different measuring systems there will always be different figures. The key however is understanding why there are differences and at what point the differences become...
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Google Buys Admeld
AdMeld, an advertising optimization platform for publishers, has been acquired by Google for around $400 million according to multiple sources. The company, which launched in 2007, has raised just $30...
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Trading desk – Are you using one?
“I know you’re not standing on your front porch with a bag of money waiting for me to call you. But I’m not some 18-year-old selling a cure for AIDS. I’m 46 years old, I have 22 years market...
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Product Focus: Performance Display
What is it? TPN is a “true performance” network (CPC/CPA) providing access to a diverse network of quality Australian websites. The response rates are maximised by presenting the right ad to the right...
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IAB Best Practice Series: Online Video Advertising
#1 Getting Started – Length & Quality The International Advertising Bureau (IABUK) has recently set out a new set of best practices in regards to online video advertising so we thought with the...
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IAB: Monthly Unique Browsers Measure No Longer Reliable Metric But Daily is OK
In a press release today, online advertising industry body the Interactive Advertising Bureau (IAB) has announced it no longer feels unique browsers is a reliable metric for online traffic. IAB...
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